On Tuesday, May 1, 2012, the monthly Network Drinks for Film and TV (NBF) will take place at SMART Project Space/LAB111 with the theme 'The Great Snowball Effect: Free Publicity and Buzz Marketing'. Due to Queen's Day, the Network Drinks will be held on Tuesday instead of the last Monday of the month.

During this evening, we will discuss how you can promote yourself as a filmmaker using social media, as well as how to attract sponsors, generate free publicity, and create a buzz around your project. Among others, Sander Verdonk from LEV Pictures will speak about the marketing and promotion of the film Plan C. The other speakers will be announced shortly. In addition, as always, there will be an opportunity to have a bite to eat together and enjoy drinks with other film and TV professionals during the evening.

Program content
During our previous Network Drinks, it became clear that generating publicity is a key link in promotion on online platforms and crowdfunding. Social media offers everyone the chance to advertise online, but how can you use it strategically to draw attention to your project and yourself as a creator?

In financially difficult times and for low-budget productions, it helps to generate as much (free) publicity as possible for your project and yourself as a filmmaker. Various recent examples have shown that projects around which a buzz has been created receive a great deal of attention. In this way, free publicity can create a snowball effect, allowing you to attract additional sponsors or interest an audience even before the project is completed. Free publicity and buzz marketing can therefore be a valuable addition to give your project a flying start and to increase attention for the screening and distribution of your film. But in the volatile online world, is it even possible to say what constitutes successful tactics, and doesn't a large part also depend on chance and luck?

Speakers (list is still being updated)

Sander Verdonk – Verdonk is Executive Producer at LEV Pictures (producer of Anton Corbijn, Inside Out, and Plan C, among others). As a producer, Sander used many striking marketing strategies for Plan C to promote the project. He is coming to talk about the tactics used, but also where there was still room for improvement.

The other speakers will be announced soon, keep an eye on the website!

Dinner deal
The LAB111 restaurant is offering an attractive and affordable dinner deal especially for the NBF networking drinks: for €17.50, you get a starter and main course including a glass of wine. You can register for the dinner deal at the NBF office via [email protected] or 020-6646588, no later than Friday, February 24. Dinner will be served at 19:00 in the restaurant and can be paid for in advance at the restaurant's cashier.

The program for the evening:
17:30 - 19:00 Walk-in & drinks at the bar
19:00 - 20:00 dinner deal (optional)
20:00 - 21:30 program in the chapel: 'The Great Snowball Effect: Free Publicity and Buzz Marketing'
21:30 - ? having drinks at the bar

What: Networking Drinks for Film and TV (NBF) - theme 'The big snowball effect: free publicity and buzz marketing'
When: Tuesday, May 1, 2012
Where: SMART Project Space, Arie Biemondstraat 111, Amsterdam-West
For whom: all film and television professionals and interested parties

Registration for the evening is appreciated and can be done at the NBF office via [email protected] or 020-6646588. Please also indicate when registering whether you would like to make use of the dinner deal.

Location
Arie Biemondstraat 111, Amsterdam-West



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