Amsterdam, July 7, 2011. Wave Concepts, crossmedia concept development, announces that, following a beta period of several months, audiovisual rental platform AVdirect is live as of today. Via AVdirect.nl, renters can rent audiovisual products directly via the internet from various rental providers throughout the Netherlands.

AVdirect offers renters the opportunity to compare audiovisual products (video cameras, professional lighting and sound) online based on price, availability, quality, and service, and subsequently reserve these products with the most attractive rental company. AVdirect brings various rental companies together on a central website, creating a very large selection of products available for rent. Renters can then easily browse through the selection, read product reviews, and ultimately place an order directly with the most attractive rental company.

By connecting various rental companies throughout the Netherlands, AVdirect can reach a very large target audience. This is very attractive for individual rental companies. In addition, automating the rental process ensures that a rental company has more time available, allowing them to reclaim margin on their inventory.

AVdirect can be found at www.avdirect.nl. AVdirect is the first concept developed by Wave Concepts and made possible in part by Caele Holding.

About AVdirect (http://www.avdirect.nl)
AVdirect is a national audiovisual rental platform that offers rental companies greater market potential. In addition, it provides users (renters) with unparalleled opportunities to compare audiovisual products (video cameras, professional lighting and sound) based on price, availability,
quality and service.

About Wave Concepts (http://www.waveconcepts.nl)
Wave Concepts is a cross-media concept development firm. We develop new media concepts both on behalf of others and for our own operation, with a strong focus on the internet and mobile.

About Caele Holding (http://www.caele.nl)
Caele Holding is an investment firm that focuses primarily on angel investment, supporting start-ups, and strategic and financial advice.

Sender:
We are open to giving interviews via various channels, including Skype and telephone … (we were already featured in the FD on June 27, 2011)

Logos and images can be found on the AVdirect press material page. http://www.avdirect.nl/persmateriaal.

Mr. S. Olislagers
director AVdirect
[email protected]
Tel. 06 180 54 750
digital business card



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